Pretty in Pink

An appearance in the Financial Times - widely known as the 'Pink'un' - carries a lot of weight across the world.

Leicester Tigers' front page coverage in the FT in April about them raising £4.4 million from investors certainly seems to have turned a few heads.

One of the team's players was pictured ball in hand charging forward in the main front page picture.

Club chairman Peter Tom told me last week the prominent position in the prestigious publication - seen as the bible of the business world for many - has led to a huge amount of positive feedback and opened many doors commercially. (In the same conversation Tom also joked he had considered making the club's third strip for next season pink).

However, some questioned the high-profile coverage given to the deal, as it only involved a few million pounds, while multi-billion pound deals appeared throughout the rest of the newspaper.

It seems the journalist who wrote the story - leisure industries correspondent Roger Blitz - is a big Tigers fan. He obviously lobbied hard for the story to go front and helped to give the club's profile a big boost.

It is a something the club's 10,000 shareholders will want to see more of when Tigers eventually float on the London Stock Exchange, something which is expected within the next six months.