It's as if the recession never happened for Enderby fashion chain Next after it reported a record £505m profit and record sales of £3.4bn for last year.
Bosses put the success down to cost cutting, a superb range of clothing and a less than expected hit from the downturn.
Many of the firm's 4,000 Leicestershire staff are now in line for bonuses of several thousand pounds each.
Yet another positive business news story prominently featured in the Leicester Mercury - it's on tomorrow's front page.
So much for us press types all being doom and gloom merchants.
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