Leicestershire is now home to two world-famous motorcycle manufacturers and three sportscar manufacturers. See link below;
http://www.thisisleicestershire.co.uk/news/Second-supercar-Leicestershire/article-1692434-detail/article.html
Not quite Detroit status yet, but the unique cluster of Norton, Triumph, Noble, Ultima and Lee Noble's new supercar brand Fenix Automotive is a fantastic advertisement of the county's cutting-edge engineering know-how.
This hasn't happened by accident, something which inward investment experts at Prospect Leicestershire are keen to highlight. It is a combination of an accessible central location, historic engineering pedigree and a skilled and available workforce.
It would be great to see these high-octane credentials used in marketing campaigns aimed at attracting investment to the county. It would certainly make up for the failure to attract Formula One motor racing to Donington Park.
Lee Noble's new car is causing a sensation among petrol heads across the world. I'm due to interview him later this week. Look out for this in next Tuesday's the Business supplement.
I don't know whether I can persuade him to lend me his latest creation for a day or two, but in the current weather conditions that's probably not a good idea. It's hard enough keeping my humble VW Polo out of the ditches at the moment. I'll leave all that to Clarkson and co.
Wednesday, 13 January 2010
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